There is an interesting graph in the NY Times that shows how the US leads all other nations in pre-packaged foods. This graph shows me three things. First there is a tremendous opportunity for US based food producers to become global and export the convenience of pre-packaged foods to the rest of the world. As the economic picture for citizens of many foreign countries continues to improve, just like the demand for cars is rising, so can the demand for pre-packaged food. The second observation is that we should plan on seeing more foreign food producers entering the US market due to its size. And the third observation is I think we will see continuing pressure from many areas, including the government, to improve the nutritional value of pre-packaged foods as the article also points out how many of these foods are loaded with salt, fat and sugar. Read more here
Posts Tagged ‘grocery’
America Leads in Pre-packaged Foods
Monday, April 5th, 2010In Store Research is Key
Tuesday, March 16th, 2010More and more brands are discovering the value of understanding what happens at the point of sale with in store research. Read more about the opportunities for cost effectively growing sales by focusing on consumers who are ready to buy in the article from Ad Age
Regional Brands Dying
Saturday, January 30th, 2010An almost obituary like article from the Wall Street Journal shows how regional candy brands are disappearing. This is the same fate of brands in many grocery categories as they are squeezed off the shelf by growing national and private label brands. Many of these regional brands are family owned and they have given up the fight as they ride the cash cow down to the sad end. A hopeful sign is in the beer category where many small independent brands are making life miserable for the larger national brands. They do this with youthful enthusiasm, a willingness to take risks and a sincere belief that they just simply make a better product.